Tuesday, March 9, 2010

NCAA March Maddness Needs Contraction....Not Expansion

march_madness_2008.jpg

We have all heard the saying "less is more" at some point in our lives. when you have too much of a good thing, it's not necessarily a great thing. For example McDonalds has the McRib and Shamrock Shakes only available at certain times during the year. Studies have shown that certain products when sold only at a certain time of the year actually sell better than if it were available all the time.

The food sports fans all like to feast on this time of the year is "March Madness" and it always seems like we cannot get enough. In fact the NCAA is considering expanding our taste for college basketball in March from 65 teams to 96 teams giving us 16 more games to feast on whether at work or home.

Instead of thinking of expansion, should not the tournament committee consider contraction first?

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