Friday, July 9, 2010

LeBron James "The Decision" Reveals What ESPN Truly Is....

I want to preface this by saying I am by no means a television producer/director/key-grip, so the opinion to follow is strictly based on being a viewer of ESPN for almost my entire lifetime.
The highest rated television program last night on broadcast and cable television was indeed the most anticipated announcement in sports since Tiger Woods spoke for the first time following his numerous affairs. Built up and simply named "The Decision", ESPN decided to sell a hour of its programming in prime time so the "King" of Cleveland can have an exclusive national audience to say the team he plans on playing for years to come.

As a long time viewer of the four letter network, this was by far the most embarrassing broadcast in their history on the air. I've seen them turn the home run derby from a fun event to a three hour long marathon with little excitement. I've seen them take Monday Night Football and turn it into an amateur hour of broadcasting. I've seen them turn the NBA and NFL Drafts into infomercials for their "experts" rather than what the teams are actually adding to their teams.

"The Decision" was by far the most embarrassing example of how ESPN has turned away from the roots of sports journalism.


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